We invite clients to schedule a free consultation with our firm to discuss their projects. Our specialities include strategic planning, executive communications, employee engagement & change communications and digital & creative communications.
The initial consultation enables our firm to better understand client needs and project goals and objectives. Depending on the scope of the project, we may recommend a communications review and request further input from stakeholders to begin developing a strategy. Of course, some clients may already have a plan and require help with only one phase of a project. We welcome the opportunity to work on smaller projects, especially content development and design. Please review our services for more information.
Once we understand a client’s business strategy, we develop a strategic communications plan using a four-phase approach:
Research: Includes analyzing market data, identifying competitors, uncovering opportunities, and determining the best path forward.
Action Planning: Includes setting goals and objectives in alignment with the business’ strategic plan; identifying target audiences; developing messaging; creating strategies and tactics; determining a proposed budget; and setting a timeline to execute the plan.
Communication: Includes reviewing the plan as a whole and identifying gaps in strategic planning.
Evaluation: Includes selecting measurement tools, and identifying KPIs to ensure campaign success.
By using this integrated approach to corporate communications planning, we’re able to create synergy among stakeholders and achieve measurable results for our clients.
As we transition out of the strategic communications consultant role, we provide a blueprint for maintaining campaign momentum. We also offer training on reporting tools to ensure teams are prepared for leadership meetings.