STRATEGIC COMMUNICATIONS PLANNING
We understand our client’s industry, competitors, and customers. Our strategic insight provides the foundation to begin developing a plan of action.
We develop communication goals and objectives, identify target audiences, create messaging, and provide strategies and tactics that can be implemented within a defined schedule and budget.
We use the most effective communication vehicles and channels to inform stakeholders, persuade customers, and influence key decision makers in preparation for data analysis.
We select the most appropriate tools to evaluate the progress and success of the plan, including surveys, social media monitoring, focus groups, and website analytics.